Magic & Prints is a Swedish brand that produces graphic prints in various collections. We manufacture posters, cards and other printed interior details. The Alfons Åberg collection consists of processed motifs of Gunilla Bergström's character Alfons Åberg. In the Elephant & Monkey collection, the illustrator Owe Gustafson, who is known for his pink elephants in Swedish Television's production "Five ants are more than four elephants", has drawn a unique pink elephant for Magic & Prints. It is sold as the Elephant & Monkey poster, in two different sizes. Lilla Spöket Laban is our most recent collection. It's based on Inger and Lasse Sandberg's fantastic book treasure about Laban and his friends and family.

Magic in everyday life

We want our products to spread happiness and a desire to learn and create. Feel free to discover our assortment and let us know if you don't find what you are looking for. In addition to our stock items, we manufacture individual products on a small scale. Even in only one copy sometimes. That's Magic!
We strive to manufacture products with high quality at a reasonable price. It's also important for us that we produce locally in Sweden and as climate friendly as possible. We use Swedish printers that print on environmentally classified materials. That's something we are very proud of!

We are Inger & Karin

”I have extensive experience as an art director and project manager in advertising, from both large and small contexts. For a few years now, I've also been creating products with Alfons Åberg motifs.” 
Inger Ivelind, Project Manager + Graphic Designer
”I have a background as a graphic designer and illustrator. Right now I design patterns for the interior design industry. It is important to me that the result feels fun and playful, as well as being neat and stylish.”
Karin Ulin, Illustrator + Graphic Designer